Apple welcomes the 2026 Chinese New Year with a captivating short film. The celebration begins on February 17 and continues through March 3. This year, Apple blends emotion and innovation in a visually striking story. Moreover, the entire film was shot using the powerful iPhone 17 Pro.
Heartwarming Storytelling Meets Advanced iPhone Cinematography
The film follows a girl, a talking dog, and a clever plan. Together, they create a touching journey about belonging and family. Director Bai Xue leads the project with imaginative vision. Additionally, the production combines cinematic shots with intricate stop-motion techniques. Each scene highlights the advanced camera capabilities of the iPhone 17 Pro.
Behind-the-Scenes Innovation and Creative Excellence
Apple also released exclusive behind the scenes footage. Viewers can explore how the team captured detailed visuals using only a smartphone. Furthermore, the film showcases improved low-light performance and sharp image clarity. As a result, the iPhone 17 Pro proves its professional-grade potential.
This Lunar New Year campaign reflects Apple’s creative excellence. Consequently, the brand strengthens its emotional connection with audiences worldwide. Through innovation and storytelling, Apple once again sets a new benchmark in mobile filmmaking.