Apple continues to evaluate the long-term direction of Apple Fitness+. Recent reports indicate the service is currently under internal review. However, no official roadmap has been shared. Industry analysts suggest potential integration with Apple’s Health app. Such a move could reshape Apple’s digital wellness ecosystem.
Potential Integration with Apple Health
Notably, Bloomberg’s Mark Gurman predicts a combined subscription model. This strategy could unify fitness tracking and health monitoring. Moreover, Apple previously reconsidered launching a standalone Health+ service. That canceled plan included AI-driven health insights. Instead, Apple may release those features individually. Consequently, users could see gradual upgrades inside existing apps.
Subscription Model and Current Pricing
Apple Fitness+ launched in 2020 with trainer-led workouts and meditation sessions. Users access content through iPhone, iPad, and Apple TV. Currently, the service costs $9.99 monthly in the United States. Alternatively, subscribers pay $79.99 annually. Additionally, Apple includes Fitness+ in the Apple One Premier bundle. That premium package costs $37.95 per month.
What This Means for Apple’s Fitness Strategy
Clearly, Apple is refining its health and wellness offerings. While uncertainty remains, integration seems increasingly likely. Therefore, subscribers may experience a more seamless digital health journey. Ultimately, Apple aims to strengthen its ecosystem through smarter subscription services.