Apple has unveiled a fresh promotional video titled “Humans of Apple TV.” The short film celebrates the real people behind its most successful shows and movies. Moreover, it features exclusive behind-the-scenes stills from fan favorites. Viewers can spot moments from Ted Lasso, Severance, Shrinking, F1: The Movie, and more.
The video captures authentic production scenes and candid on-set interactions. As a result, audiences see the creative energy driving each project. Every frame emphasizes collaboration, craftsmanship, and storytelling excellence. Instead of focusing on technology, the campaign highlights writers, directors, and crew members.
Notably, the campaign arrives as Apple prepares for a press event. Therefore, speculation about upcoming releases continues to grow. Apple TV+ remains available for $12.99 per month. Additionally, subscribers can access it through the Apple One bundle at a discounted rate.